Evaluation 3

What kind of media institution might distribute your media product and why?

Earlier in my project I looked at different publication companies, which may be suitable to publish my magazine with. I will be using this information and any other further research to answer this question.

Bauer

Bauer Media group is the biggest magazine publisher in Britain, reading over 25 million consumers alone in the UK. They are responsible for the production of over 300 brands, and operate in 19 countries. Three of the brands include the magazines 'Q', 'KERRANG!', and 'Mojo'. So this media institution cover a range of genres: pop music, alternative and rock.

Bauer Media Group also have connections with radio and TV. They have 81 radio stations and own the TV music channel 'Box Plus Network'. They means that the company can further advertise my magazine through other media formats, which will boost my audience and create popularity.

Time Inc. UK
Another big name in the publishing industry is Time Inc., describing themselves as 'one of the world's most influential media companies'. Time Inc. is home to 100 brands but they are more focused on the general entertainment sector than specialized media. However, they do publish the music magazines 'NME' and 'Uncut'.

This brand is also very digitally successful. They are responsible for more than 60 websites, that reach more than 150 million visitors a month. And have acquired a social foot print of 200 million, through there numerous social media accounts.

Digital Distribution 
I also looked at different methods of digital distribution, as it is becoming less likely that people would buy a magazine, and might turn to an electronic copy of their favourite magazines instead. The two ways you could distribute digitally are through creating an app or allowing your magazine's articles to be displayed on the app 'Apple News'.

Creating my own app would be an example of Vertical integration, as I would be cutting out the middle man: Apple news. People could directly read my complete magazine by paying on my app, and I wouldn't lose profits by allowing my articles to be read for free on Apple News.

To conclude, I think the best way of distributing my magazine would be through Bauer Media Group and creating my own app. Bauer is my first choice, because they successfully market the most brands in Britain. And the connections they have will other media conventions, makes this company an even more attractive choice. Furthermore, Q magazine has already got its on app on the android store, for reading digital versions. So I know the company would be interested if I put forward my ideas of creating my own app for my magazine.

I have summarised my key points in an Animoto video: